Visit Monaco unveils its new visual identity

Designed to reflect the positioning of a heritage on the move, this contemporary signature marks a new stage in the evolution of the destination's image. Designed to fully embody the spirit of Monaco, this graphic identity brings together tradition and innovation, reflecting the elegance of the Principality and the richness of the experience it offers.

A promise: a dialogue between icon and experience

The new logo is based on the meeting of two strong elements:

• Monaco, an iconic name conveying excellence and international influence, expressed in a typography inspired by Art Nouveau, both assertive and timeless.
• Visit, hand-drawn in a lively, spontaneous style, introduces a human and emotional dimension.

This combination gives rise to a dynamic graphic identity, rooted in history but also in the present.

An emblematic monogram

The logotype is based on a precise geometric construction, designed to ensure balance, legibility and consistency.

It is complemented by an emblematic monogram, designed as a contemporary seal evoking the emblem of the Principality's coat of arms.

The monogram can be used on its own in certain contexts, offering flexibility of use while reinforcing the memorability of the visual identity. It becomes a strong, easily identifiable marker.

A dedicated version for business tourism

To cater for a wide range of speaking engagements, Visit Monaco has developed a Convention Bureau version for all uses related to business tourism.

This graphic adaptation clearly identifies the Principality's action in hosting business events, while maintaining a strong unity with the overall identity.

With this new logo, Visit Monaco is asserting its renewed identity, designed to enhance the destination's appeal, clarify its message and speak effectively to its target audiences of visitors, tourism professionals and event organisers.