Visit Monaco unveils its new visual identity

Designed to reflect the concept of a living heritage, this contemporary brand identity marks a new stage in the evolution of the destination’s image. Designed to fully embody the spirit of Monaco, this graphic identity creates a dialogue between tradition and innovation, reflecting the elegance of the Principality and the richness of the experience it offers.

A promise: to bring together the icon and the experience

The new logo is based on the convergence of two powerful elements:

• Monaco, an iconic name synonymous with excellence and international renown, rendered in a typography inspired by Art Nouveau, both assertive and timeless
• ‘Visit’, hand-drawn in a lively and spontaneous style, introducing a human and emotional dimension

This combination gives rise to a dynamic visual identity, rooted in history whilst remaining firmly in the present.

An iconic monogram

The logotype is based on a precise geometric structure, designed to ensure balance, legibility and consistency.

It is complemented by an iconic monogram, designed as a contemporary seal evoking the emblem of the Principality’s coat of arms.

Usable on its own in certain contexts, the monogram offers flexibility of use, whilst reinforcing the memorability of the visual identity. It becomes a strong, easily identifiable marker.

A version dedicated to business tourism

To support the diversity of its communications, Visit Monaco features a Convention Bureau version for all business tourism-related uses.

This graphic adaptation clearly identifies the Principality’s role in hosting professional events, whilst maintaining a strong connection with the overall identity.

With this new logo, Visit Monaco asserts a renewed identity, designed to enhance the destination’s appeal, clarify its messaging and effectively engage its target audiences: visitors, tourism professionals and event organisers.