Visit Monaco launches its new international MICE campaign, “Monaco, Everything At Once.”

This campaign, centred on the slogan “Monaco, Everything At Once. ” (“Monaco, Everything At Once”), aims to boost the Principality’s appeal among MICE stakeholders (meetings, incentives, conferences and events), a key sector accounting for over a quarter of all overnight stays in Monaco.

Visit Monaco thus highlights the destination’s ability to bring together, within an area of just 2 km², all the elements of a successful event. High-end accommodation, modern facilities, international accessibility, excellent service, economic dynamism and a high level of security: the Principality brings together in one place all the conditions expected by professional event organisers. A promise of simplicity and efficiency, enabling the creation of high-value-added experiences where every highlight—whether professional or social—flows naturally from one to the next.

The creative concept, underpinned by a quirky tone and punchy slogans, remains faithful to the overall campaign: showcasing Monaco as a multifaceted destination, where one can move seamlessly from a professional conference to moments of networking, inspiration or relaxation.

This promise is embodied in a campaign comprising a film and five visuals, showcasing immersive professional experiences that highlight the setting, the quality of services and the diversity of formats on offer. The campaign plays with the conventions of the events industry to subvert them and reveal the destination’s unique character.

The campaign will be part of a structured international distribution plan, combining media partnerships, digital initiatives and a presence on professional and institutional platforms. Led primarily by the Monaco Convention Bureau, which is responsible for its roll-out to priority targets, the campaign will be aimed at all decision-makers and event organisers, with messages tailored to their specific challenges and expectations.

This initiative reflects the ambition to make Monaco the obvious choice for events that matter, as Guy Antognelli, Director of Tourism and Conventions, emphasises : “Monaco offers a unique MICE experience, within a territory renowned for its security, quality of life and human scale. This compact layout allows for a seamless flow of highlights without logistical constraints, creating more intense and memorable events. With “Monaco, Everything At Once”, we are showcasing a destination capable of combining efficiency, creativity and experience.”

You can also find the visuals on our dedicated page

For any requests to obtain the files, please use the press contact form

The Monaco Government Tourism and Convention Authority is a department of the Prince’s Government attached to the Department of Finance and the Economy. Its main mission is to promote the destination by ensuring a high level of tourist visitation throughout the year.
Working closely with all tourism, economic and cultural stakeholders in the Principality, the Monaco Government Tourism and Convention Authority undertakes numerous initiatives aimed at fulfilling its remit to the best of its ability. Its promotional activities are based on three pillars:

• The Convention Bureau and the Leisure Tourism Division manage professional networks, in conjunction with its overseas promotion offices;
• The Marketing Division runs campaigns and partnerships tailored to the needs of each priority market, depending on the target audiences and countries;
• The CSR (Corporate Social Responsibility) unit works to ensure that tourism in Monaco thinks and acts in a more sustainable and equitable manner, whilst continuing to create a responsible destination.