Visit Monaco launches its new international MICE campaign "Monaco, Everything At Once".

The campaign is based around the slogan "Monaco, Everything At Once". ("Monaco, Everything At Once"), is designed to boost the Principality's appeal to the MICE (meetings, seminars, conferences and professional events) sector, a key segment that accounts for over a quarter of all overnight stays in Monaco.

Visit Monaco is highlighting the Principality's ability to concentrate all the components of a successful event in a 2km² area. Top-of-the-range accommodation, modern infrastructures, international accessibility, excellent services, economic dynamism and a high level of security: the Principality brings together in one place all the conditions expected by professional event organisers. It's a promise of simplicity and efficiency, enabling high added-value experiences to be designed, where each highlight, whether professional or social, flows naturally into the next.

The creative direction, supported by a quirky tone and hard-hitting phrases, remains true to the overall campaign: to show Monaco as a multi-faceted destination, where you can move seamlessly from a business conference to moments of networking, inspiration or relaxation.

This promise is embodied in a campaign consisting of a film and five visuals featuring immersive professional experiences, highlighting the setting, the quality of services and the diversity of formats on offer. The whole package plays with the codes of the event industry to better divert their uses and reveal all the uniqueness of the destination.

The campaign will be the subject of a structured international distribution plan, combining media partnerships, digital tools and a presence on professional and institutional platforms. Spearheaded primarily by the Monaco Convention Bureau, which will be responsible for rolling out the campaign to priority targets, the campaign will be aimed at all decision-makers and event organisers, with messages tailored to their needs and expectations.

As Guy Antognelli, Director of Tourism and Conventions, points out: "Monaco offers a unique MICE experience: "Monaco offers a unique MICE experience in an area renowned for its safety, quality of life and human scale. This proximity allows us to create a series of highlights without any logistical constraints, making for more intense and memorable events. With "Monaco, Everything At Once", we are affirming our position as a destination capable of combining efficiency, creativity and experience.

You can also view the visuals on our dedicated page

For all requests to retrieve the files, please use the press contact form.

The Monaco Government Tourism and Convention Authority is part of the Department of Finance and the Economy. Its main mission is to promote the destination by ensuring a high level of tourist numbers throughout the year.
Working in close collaboration with all the Principality's tourism, economic and cultural players, the Monaco Government Tourism and Convention Authority undertakes a wide range of initiatives aimed at fulfilling its missions as effectively as possible. Its promotion is based on its three pillars:

• The Convention Bureau and the Leisure Tourism division run professional networks, in conjunction with its promotional offices abroad;
• The Marketing Division deploys campaigns and partnerships in line with the needs of each priority market, depending on the targets and countries involved;
• The CSR (Corporate Social Responsibility) unit works to ensure that tourism in Monaco thinks and acts in a more sustainable and equitable way, continuing to create a responsible destination.