Visit Monaco is launching its new international leisure campaign, “Monaco, Everything At Once.”

One destination, but many experiences… all in one place

With “Monaco, Everything At Once”, Visit Monaco highlights a unique feature of Monaco: its ability to bring together, within an area of just 2 km², a wealth of experiences: major sporting events, culinary delights, cultural experiences, wellness breaks, a vibrant nightlife and moments of relaxation by the sea.

The creative approach: to showcase Monaco as a multifaceted destination, where one can move from one world to another with rare fluidity, and where every stay is tailor-made, shaped by one’s desires and the moment.

This promise is embodied in a series of six visuals, designed to demonstrate the diversity of experiences on offer. Accompanied by striking taglines, these visuals showcase iconic scenes from the Principality, designed to leave a lasting impression and bring the campaign’s signature to life.

Alongside this, a video extends this narrative, presenting powerful and immersive scenes designed to convey the intensity of the destination.

A campaign designed for the international market

The campaign will be the subject of an ambitious international media plan, relying in particular on partnerships with airlines, leading international media outlets and streaming platforms, with a view to amplifying its visibility and reach.

It will also be supported by a digital strategy, rolled out across social media as well as official and partner websites, and will be complemented by features in selected media outlets.

The Monaco Government Tourism and Convention Authority is a department of the Prince’s Government attached to the Department of Finance and the Economy. Its main mission is to promote the destination by ensuring a high level of tourist visitation throughout the year. 

Working closely with all tourism, economic and cultural stakeholders in the Principality, the Monaco Government Tourism and Convention Authority undertakes numerous initiatives aimed at fulfilling its remit to the highest standard. Its promotional activities are based on three pillars:  

• The Convention Bureau and the Leisure Tourism Division coordinate professional networks, in conjunction with its overseas promotion offices;  
• The Marketing Division runs campaigns and partnerships tailored to the needs of each priority market, depending on the target audiences and countries;  
• The CSR (Corporate Social Responsibility) unit works to ensure that tourism in Monaco thinks and acts in a more sustainable and equitable manner, whilst continuing to build a responsible destination.