Visit Monaco launches its new international leisure campaign "Monaco, Everything At Once".

One destination, many experiences... all in one place

With "Monaco, Everything At Once", Visit Monaco is showcasing one of Monaco's unique features, namely its ability to offer a wide range of experiences in a 2 km² area: major sporting events, gastronomic delights, cultural experiences, wellness breaks, a lively nightlife and moments of relaxation by the sea.

The creative approach: to show Monaco as a multi-faceted destination, where you can move from one world to another with a rare fluidity, and where each stay is tailor-made to suit your desires and the moment.

This promise is embodied in a series of six visuals, designed to demonstrate the diversity of the experiences on offer. Supported by powerful taglines, these visuals depict emblematic situations in the Principality, designed to leave a lasting impression and bring the campaign signature to life.

At the same time, a video extends the narrative, presenting powerful, immersive scenes designed to convey the intensity of the destination.

An international campaign

The campaign will be the subject of an ambitious international media plan, based in particular on partnerships with airlines, leading international media and streaming platforms, with a view to amplifying its visibility and reach.

It will also be supported by a digital campaign, deployed on social networks as well as on institutional and partner websites, and will be complemented by media coverage in selected outlets.

The Monaco Government Tourism and Convention Authority is part of the Department of Finance and the Economy. Its main mission is to promote the destination by ensuring a high level of tourism throughout the year.

Working in close collaboration with all the Principality's tourism, economic and cultural players, the Monaco Government Tourism and Convention Authority undertakes a wide range of initiatives aimed at fulfilling its missions as effectively as possible. Its promotion is based on its three pillars:

• The Convention Bureau and the Leisure Tourism division run professional networks, in conjunction with its promotional offices abroad;
• The Marketing Division deploys campaigns and partnerships in line with the needs of each priority market, depending on the targets and countries;
• The CSR Unit (Corporate Social Responsibility) works to ensure that tourism in Monaco thinks and acts in a more sustainable and equitable way, continuing to create a responsible destination.