The new pop-up shop at the Hôtel Hermitage Monte-Carlo

From 7 July until 31 August 2026, a brand-new shopping experience is enhancing the offering at the Hôtel Hermitage Monte-Carlo. Located near the new Gustave, the Hôtel Hermitage’s bar, this pop-up boutique offers not only an exclusive selection of brands unavailable anywhere else on the Côte d’Azur, but also signature products from Monte-Carlo Société des Bains de Mer. Swimwear, accessories, jewellery, bags, scarves, playing cards, children’s toys… A refined and original fashion experience is taking centre stage in the Jardin d’Hiver of the Monegasque palace, featuring no fewer than 14 brands.

First up is Ibeliv, which is renewing its partnership with Monte-Carlo Société des Bains de Mer with a co-branded collection of raffia bags and hats, presented by Liva Ramanandraibe, founder of the Madagascan brand, at the boutique’s opening night, alongside Jamin Puech’s colourful and creative bags. Also worth treating yourself to for the holidays: pretty little rattan baskets, adorned with charms, co-branded by Monte-Carlo Société des Bains de Mer and the Spanish brand Heimat Atlantica. The Scandinavian ready-to-wear brand Almada is also offering a selection of exclusive garments, specially created in collaboration with the Hôtel Hermitage Monte-Carlo. Perfect Moment, the Chamonix-based brand renowned for redefining luxury in skiwear, has chosen the Hôtel Hermitage boutique to unveil its swimwear collection, offering the same high standards of craftsmanship and understated sophistication, from the slopes to the sea. Finally, the Cannes-based designer Chynoax is continuing his partnership with Monte-Carlo Société des Bains de Mer through ‘original’ clothing, caps and accessories, blending street art and pop art.

As for jewellery, Corsican designer Maria Battaglia offers a selection of delicate, refined pieces – true odes to the Mediterranean – with a portion of the proceeds donated to the Mare Vivu charity to support marine clean-up, education and conservation initiatives. The accessories collection is rounded off by a carefully curated selection of sunglasses from Kering Eyewear, featuring bestsellers and new releases from Saint Laurent and Bottega Veneta. Finally, the Monegasque brand Monoïkos 1297 has created a collection of exceptional items inspired by the Principality’s history, perfect as gifts for others or for yourself.

Children won’t be left out, with the co-branded collection by Tartine et Chocolat and Monte-Carlo Société des Bains de Mer, where soft toys and baby towels will bring French-style softness and elegance to newborns. You’ll also be charmed by the colourful world of soft toys and wooden toys from the French brand Moulin Roty, or by the pastel shades of the little German soft toys by Maileg. Older children, meanwhile, can enjoy the card games developed by the historic card-making master Grimaud, whilst S.T. Dupont, a French house founded in 1872, will present a selection of its iconic lighters and writing instruments. Combining technical innovation, exceptional craftsmanship and timeless elegance, these creations have embodied the French art of living for over 150 years. 

Open daily from 11.00 to 19.30, this brand-new boutique skilfully blends elegance and tradition, collaborating with committed brands that fully share the values of the Monte-Carlo Société des Bains de Mer Group.