Jacquemus returns to Monte-Carlo Beach this summer

This season, banana yellow gives way to a very fresh colour palette: a mint blue, punctuated with coconut milk white, and accented with black. The stripe, now an iconic signature of the brand, runs diagonally, evoking a prism-like effect that is both graphic and delicate. It adds rhythm to the space, from the jetty to the sun loungers, from the parasols to the towels, incorporating every element into this new colour scheme.

The Bar Piscine incorporates these shades through clean, minimalist lines, reinforcing this sense of summery softness. A photo booth inspired by the ‘Plage’ collection has been installed this season, allowing visitors to take photos against a backdrop featuring, amongst other things, the Jacquemus Hippocampe scarf.

The collaboration is also on display at the Hôtel de Paris Monte-Carlo via a dedicated window display. At the Beach Club, two Jacquemus boutiques offer a selection of items co-branded Jacquemus + Monte-Carlo Beach: a towel, a T-shirt and a beach bag.

Conceived as a natural extension of the Mediterranean summer, Jacquemus Monte-Carlo Beach continues the momentum initiated last year until 27 September 2026, reaffirming its Mediterranean roots and a particular vision of the Art de Vivre.