An exclusive concept, the boutique combines elegant aesthetics with Ferrari’s meticulous design and craftsmanship. The combination of luxurious elements and innovative materials creates a sophisticated contrast between soft textures and bold modern accents: leather furniture, Alcantara curtains and wool carpets blend with industrial surfaces, offering a harmonious balance between form, material and colour.
This synergy of elements and codes reflects the philosophy of the collections created by artistic director Rocco Iannone, transforming the boutique into an extension of the brand’s visual identity and its convergence of heritage and modernity.
The pop-up boutique at the Hôtel Fairmont Monte Carlo will showcase Ferrari’s fashion and lifestyle collections, including licensed products and collectables, as well as a selection of special items and limited editions. The boutique will open on 21 May 2025 and will remain open all year round.
*All Eileen Gray designs are licensed by the global licensee Aram Designs Ltd, London.